Aligning Your Digital Marketing and Sales Strategies

When you boil down the process of how a “buyer” makes a decision to it’s simplest form, they have to Know you, they have to Like you, and they have to Trust you to go into agreement with you.  So aligning your marketing and sales processes to help them understand your unique value, why other similar practices partner with you, and the successful outcomes of these practices is critical in acquiring new customers.  Not only that, but you are also competing for marketshare with your competitors that also understand this principle.  Below are a few of the services we offer – beyond the permedly portal – to help you turn strangers into advocates.

Website Engagement

You only get 1 chance to make a great 1st impression and based on some of the latest statistics, you have less than 15 seconds to capture a visitor’s attention.  Is your site engaging or is it really just an outdated marketing brochure?  We use the best, modern website templates available and can give you the look-and-feel of a custom website with the latest stylings for a fraction of the price and time.   So If your web designer isn’t a long-term family friend (you know what we mean), then we’re more than happy to give you a free consultation.  Just kidding, we’ll give you one either way!

 Conversion-Rate Optimization

Great, your website looks fabulous!  But are you getting enough leads from your online presence? Interesting fact – did you know that a Red button on a website is clicked more than a Green button? Red entices excitement which is why you see so many fast food like restaurants (McDonalds, Wendy’s, Burger King…) use the color; it excites customers!  There are many more tips and tricks to multiplying the leads converted on your website. We’ve learned the latest tricks for you so you can focus on running your business.

 Targeted Campaigns

Now that your website is performing like a well-tuned Formula 1 machine, let’s drive some traffic! Our advanced online marketing techniques include highly targeted lead-generation from blog syndication, search engines optimization, managed paid advertising, social media, provider and patient forums, press releases and many more top-secret strategies.  We can even multipurpose your existing marketing assets to get more impact.
edetailing marketing funnel example
(click image for full campaign)

Sales/Marketing Workflow Automation

The true power in a customer relationship management (CRM) platform is in the workflow automation.  That’s where you get the return on your investment.  Keep your pipeline full by having the systems nurture the leads from marketing-qualified to sales-ready while your reps are closing new opportunities.   You can control the content you send to medical professionals based on their specialty, title or geographic location.

We have tons of experience implementing and automating the top sales and marketing tools such as HubSpot, SalesForce, SugarCRM, ZohoCRM, vTigerCRM, InfusionSoft and many others.  So instead of hiring the next sales rep, hire us. Your current sales reps will get fatter checks and stick around longer.  They’ll love us both for your good decision making!